【Article by GCIT】

The Master's Program in Global Communication and Innovation Technology (GCIT) at National Chengchi University held its AY 2025–2026 GCIT Capstone Project Presentations on May 25. Six award-winning students presented their ongoing research projects in the morning session, followed by a graduation tea party in the afternoon, where faculty members and students gathered to celebrate and extend their best wishes to this year's graduates.

The presentations featured Outstanding Award recipients Stacy Hung, Helen Lo, and Karolina Kubicova, as well as Excellent Award recipients David Truong Hoang Long, Samuel Phong Trieu Duong, and Andrey Tran Dang Vuong. Their research topics covered generative AI, agentic AI, news imagery, information literacy, documentary storytelling, and cross-cultural attitudes toward technology, reflecting GCIT's interdisciplinary focus across communication, technology, and society.

The event invited two senior professors from the College of Communication at National Chengchi University to serve on the review committee. Professor Bonnie Peng has long specialized in political, international, corporate, and organizational communication, and previously served as President of the Chinese Communication Association (CCA) and Chairperson of Taiwan's National Communications Commission (NCC). Professor Cheng Kuo focuses on advertising and consumer research, communication theory, and research methods, and has been recognized multiple times as a senior distinguished teacher at NCCU. Both professors offered constructive feedback on research design, theoretical frameworks, and practical applications, helping students further strengthen their research arguments.

The six student projects approached the challenges of communication in the AI era from diverse perspectives. Stacy Hung examined the supply-demand gap between small and medium-sized enterprises and advertising agencies in the age of generative AI, analyzing how advertising agencies may transform from "content producers" into "AI enablers" that help businesses adopt AI technologies. Andrey Tran Dang Vuong focused on human agency in agentic AI workflows, suggesting that preserving user choice may help reduce the impact of diminished agency. Samuel Feng drew an analogy between food consumption and information consumption, finding that individuals who place greater emphasis on food choices also tend to value the quality of news consumption, offering a new perspective for information literacy research. Karolina Kubicova investigated Taiwanese readers' acceptance of AI-generated images across different types of news, reminding media organizations to carefully consider public trust when incorporating AI-generated visual materials. Helen Lo presented the documentary After Her Shift, which reinterprets the diverse realities of care work through the career paths of four nurses. David Truong Hoang Long examined Gen Z users in the Czech Republic and Vietnam, exploring the relationship between avoidance of generative AI and critical AI literacy.

During the discussion session, the two professors provided detailed suggestions on research design, theoretical application, and cross-cultural translation, and reminded students that when addressing sensitive topics such as political news and public acceptance of AI, researchers should carefully consider the broader social context and public implications. Their feedback not only helped the presenters review the overall coherence of their research designs, but also provided valuable references for junior students as they consider their own future research directions.

In the afternoon, GCIT hosted a graduation tea party attended by faculty members, graduating students, and current students. GCIT Director Professor Tammy Lin encouraged the graduates: "Carry forward the interdisciplinary thinking, global vision, and innovative capabilities you have developed at GCIT as you move on to the next chapter of your lives." Graduates dressed in their master's gowns took photos with faculty members and fellow students, while students from different cohorts and nationalities exchanged learning experiences and future plans, bringing the day's presentations and celebration to a warm and memorable close.


[全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助。]