【Article by GCIT】
Exploring the Fusion of Cutting-Edge Tech and Content Creation
As generative AI and XR technologies revolutionize the media landscape, the audiovisual industry is embracing an era of unparalleled creativity and innovation. At National Chengchi University, the Global Communication and Innovation Technology (GCIT) program, led by Director Trisha T. C. Lin, Ph.D. (林翠絹), is at the forefront of this transformation. Through the course " Audiovisual Media Innovation & Interactive Technologies" students dive into the world of virtual production and generative AI, leveraging state-of-the-art media studios to produce dynamic and innovative content. By creating their own media brands, they not only explore the potential of AI-powered virtual anchors but also discover how virtual studios can redefine storytelling in the digital age.

What's the Key to Unlocking Innovation in Virtual Studios?
The course's hands-on workshops, conducted in collaboration with industry leader FOREVERTEK (人揚長遠公司), provide students with a deep dive into the practical applications of virtual studios. LIN, MENG-YOU (林孟佑), the company’s General Manager, shared insights on "Virtual Studio Planning and AI Avatar Integration", offering students a comprehensive understanding of the studio’s cutting-edge technology and the creative opportunities it unlocks.

From demonstrating how virtual studios enable remote co-acting and integrate XR-generated objects for stunning visual effects to showcasing mind-bending scenarios like shrinking himself into a presentation on a desk, LIN, MENG-YOU captured the students’ imaginations. Inspired by these demonstrations, students worked on designing their own virtual studio scenes, experimenting with AI-powered avatars, and creating videos that blended virtual and real-world interactions.

Hands-On Learning: How Do Students Master Virtual Studio Systems?
LIN, MENG-YOU (林孟佑) and his team at FOREVERTEK (人揚長遠公司) broke down the complex operations of virtual studio systems, covering everything from hardware setup and camera tracking to software integration. By merging virtual and real environments, students tackled challenges they previously faced in media production, gaining both the skills and confidence to overcome creative obstacles.

The workshop’s interactive format, which encouraged students to ask questions and actively collaborate, ensured a dynamic learning environment. This immersive experience not only sharpened their technical abilities but also fostered a deeper understanding of how to integrate virtual elements into their storytelling.

How Are Students Turning Ideas into Media Brands?
Taking the workshop experience further, students channeled their newfound knowledge into creating media brands that reflect both Taiwanese culture and global communication trends. The course emphasized the importance of building brands with a clear identity, helping students refine elements such as target audience analysis, visual design, and media channel strategies.

Trisha T. C. Lin, Ph.D. (林翠絹), encouraged students to see beyond technical mastery, urging them to combine creative storytelling with strategic marketing for a holistic approach. Her hands-on guidance included reviewing project plans, offering actionable feedback, and incorporating practical exercises like generative AI demonstrations combined with animation techniques.

This adaptive teaching style ensured that students received real-time support, enabling them to integrate advanced technologies into their projects while developing skills that bridge creativity, technology, and business.

Why Is This Program a Game-Changer for New Media in Taiwan?
As the workshop concluded, LIN, MENG-YOU (林孟佑) emphasized that mastering virtual studio technology requires continuous practice and a solid grasp of 3D spatial concepts. He encouraged students to push boundaries and create visually impactful projects that can shape Taiwan’s new media landscape.

Trisha T. C. Lin, Ph.D. (林翠絹), highlighted the importance of blending technology and marketing for successful media production. Looking ahead, the GCIT program plans to further integrate generative AI and virtual production techniques, expanding opportunities for students to experiment with innovative formats and diverse applications.By fostering a forward-thinking environment, the GCIT program not only equips students with cutting-edge technical skills but also inspires them to lead Taiwan’s media industry into a bold new era.