University of Florida Scholar Visits GCIT to Discuss Immersive Media and Public Interest Communication
Date :
2026-06-23
Department :
Master’s Program in Global Communication and Innovation Technology
【Article by GCIT 】
From June 15 to 18, the Global Communication and Innovation Technology Master’s Program (GCIT) welcomed Professor Yu-Hao Lee from the University of Florida for a series of student consultations, a public lecture, and a workshop. During his visit, Professor Lee shared his research and practical experience in media psychology, immersive media, and public interest communication.
Professor Lee is a faculty member in the Department of Media Production, Management, and Technology at the University of Florida and serves as Research Director of the Center for Public Interest Communications. His work has long focused on connecting communication research with social practice.
During the visit, GCIT Director Professor Tammy Lin hosted Professor Lee, introduced the program’s development and educational features, and arranged a tour of teaching facilities, including the virtual production studio. They also exchanged views on research and applications in media technology. Professor Herng Su, Vice President of the University System of Taiwan, and Professor Abdulrezak Altun, a visiting professor in NCCU’s Department of Turkish Language and Culture, also attended related activities and engaged with the speaker and students.
On June 15, Professor Lee met individually with five students and offered advice on research directions, further study, and career development. He helped students reflect on the connection between academic research and their future professional paths, and encouraged them to identify research-worthy questions from social issues that they personally care about while developing interdisciplinary thinking.
The June 17 lecture, titled “Moral Dilemmas and Immersive Media,” explored how immersive media can shape individual value judgments and decision-making.” Drawing on media psychology, entertainment theory, and interactive media research, he explored how immersive media can shape individual value judgments and decision-making while encouraging deeper audience reflection. Using the classic trolley problem, he explained different types of moral dilemmas and noted that video games, XR, and virtual reality can transform users from observers into decision-makers, creating a more direct connection between personal choice and responsibility. Following the lecture, students actively raised questions and discussed dark humor, violent content, emotional measurement, and research design with the speaker.
In the workshop held the following day, Professor Lee spoke on “What Is Public Interest Communication and Why Do We Need It Now.” He introduced the research and international collaboration experience of the University of Florida’s Center for Public Interest Communications. Using cases related to guaranteed basic income and affordable housing, he explained how communication approaches can influence public understanding and acceptance of social issues. Participants were invited to discuss topics including immigration, global crises, and government transparency, while Professor Lee guided them in examining how institutions, resources, and power relations shape the development of social issues. He also used COVID-19 as an example to show how public controversies often involve multiple factors, including politics, media, religion, and social trust.
Through this visit, Professor Lee guided GCIT faculty and students from individual judgment in immersive media to public interest communication and social practice. The activities demonstrated how communication research can connect media technology, personal experience, and public issues, while also encouraging students to think more deeply about their own research directions and future development.
【全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助】
From June 15 to 18, the Global Communication and Innovation Technology Master’s Program (GCIT) welcomed Professor Yu-Hao Lee from the University of Florida for a series of student consultations, a public lecture, and a workshop. During his visit, Professor Lee shared his research and practical experience in media psychology, immersive media, and public interest communication.
Professor Lee is a faculty member in the Department of Media Production, Management, and Technology at the University of Florida and serves as Research Director of the Center for Public Interest Communications. His work has long focused on connecting communication research with social practice.
During the visit, GCIT Director Professor Tammy Lin hosted Professor Lee, introduced the program’s development and educational features, and arranged a tour of teaching facilities, including the virtual production studio. They also exchanged views on research and applications in media technology. Professor Herng Su, Vice President of the University System of Taiwan, and Professor Abdulrezak Altun, a visiting professor in NCCU’s Department of Turkish Language and Culture, also attended related activities and engaged with the speaker and students.
On June 15, Professor Lee met individually with five students and offered advice on research directions, further study, and career development. He helped students reflect on the connection between academic research and their future professional paths, and encouraged them to identify research-worthy questions from social issues that they personally care about while developing interdisciplinary thinking.
The June 17 lecture, titled “Moral Dilemmas and Immersive Media,” explored how immersive media can shape individual value judgments and decision-making.” Drawing on media psychology, entertainment theory, and interactive media research, he explored how immersive media can shape individual value judgments and decision-making while encouraging deeper audience reflection. Using the classic trolley problem, he explained different types of moral dilemmas and noted that video games, XR, and virtual reality can transform users from observers into decision-makers, creating a more direct connection between personal choice and responsibility. Following the lecture, students actively raised questions and discussed dark humor, violent content, emotional measurement, and research design with the speaker.
In the workshop held the following day, Professor Lee spoke on “What Is Public Interest Communication and Why Do We Need It Now.” He introduced the research and international collaboration experience of the University of Florida’s Center for Public Interest Communications. Using cases related to guaranteed basic income and affordable housing, he explained how communication approaches can influence public understanding and acceptance of social issues. Participants were invited to discuss topics including immigration, global crises, and government transparency, while Professor Lee guided them in examining how institutions, resources, and power relations shape the development of social issues. He also used COVID-19 as an example to show how public controversies often involve multiple factors, including politics, media, religion, and social trust.
Through this visit, Professor Lee guided GCIT faculty and students from individual judgment in immersive media to public interest communication and social practice. The activities demonstrated how communication research can connect media technology, personal experience, and public issues, while also encouraging students to think more deeply about their own research directions and future development.
【全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助】