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2026 Asia-Pacific MarTech Brand Summit: GCIT and AMT Navigate the New Frontier of AI Marketing

All participants gather for a group photo at the 2026 MarTech Asia-Pacific Brand Summit. (Photo by AMT)
All participants gather for a group photo at the 2026 MarTech Asia-Pacific Brand Summit. (Photo by AMT)
GCIT Director Distinguished Professor Trisha Lin (sixth right), Chairwoman Elle Huang of the AMT Association (eighth right), pictured with the leadership team of the AMT Association. (Photo by GCIT)
GCIT Director Distinguished Professor Trisha Lin (sixth right), Chairwoman Elle Huang of the AMT Association (eighth right), pictured with the leadership team of the AMT Association. (Photo by GCIT)
GCIT Director Distinguished Professor Trisha Lin delivered the opening remarks and introduced the unique features of the GCIT program to the esteemed guests. (Photo by GCIT)
GCIT Director Distinguished Professor Trisha Lin delivered the opening remarks and introduced the unique features of the GCIT program to the esteemed guests. (Photo by GCIT)
GCIT Director Distinguished Professor Trisha Lin of GCIT (center), joined by Chairwoman Elle Huang of the AMT Association (second left) and GCIT Assistant Professor Tim Chang (second right), poses for a group photo with both teams at the summit. (Photo by GCIT)
GCIT Director Distinguished Professor Trisha Lin of GCIT (center), joined by Chairwoman Elle Huang of the AMT Association (second left) and GCIT Assistant Professor Tim Chang (second right), poses for a group photo with both teams at the summit. (Photo by GCIT)
Date : 2026-03-17 Department : Master’s Program in Global Communication and Innovation Technology

【Article by GCIT】

To strengthen the synergy between academia and industry research, the Master’s Program in Global Communication and Innovation Technology (GCIT) at National Chengchi University marked its third consecutive year as a co-organizer at the 2026 Asia-Pacific MarTech Brand Summit. The summit, jointly hosted with the Asia-Pacific MarTech Transformation Alliance Association (AMT), grandly opened on March 13 at the NCCU Center for Public and Business Administration Education (CPBAE).

Under the theme “Agentic AI: Digital Warmth in the AI Era,” the summit convened elite representatives from government, industry, and academia to explore the evolving landscape of AI-powered marketing. Distinguished guests delivering opening remarks included Su Wen-ling, Director General of the Administration for Commerce, Ministry of Economic Affairs (MOEA), and Chen Hui-min, Deputy Director General of the Administration for Digital Industries (ADI) under the Ministry of Digital Affairs (MODA).

The event featured insights from prominent industry leaders from Ernst & Young (EY), Oracle, and FamilyMart, who shared their expertise on emerging trends and real-world experiences shaping the Asia-Pacific MarTech ecosystem.

Director of GCIT, Distinguished Professor Trisha Lin, introduced the program’s commitment to cultivating cross-disciplinary pioneers in new media, international journalism, MarTech, and AI innovation. Distinguished Professor Trisha Lin noted that the partnership between GCIT and the AMT Association is built on a strong foundation. In 2025, the two organizations jointly published the 2025 Taiwan AI+MarTech White Paper, a project in which GCIT graduate students participated in the research process. This initiative demonstrated the synergistic outcomes of academic-industry co-creation. Taking this opportunity, Professor Lin also invited industry leaders to further expand multifaceted partnerships with GCIT.

The summit program emphasized both real-world applications and forward-looking dialogue. Led by industry experts from across the Asia-Pacific region, the sessions explored topics including digital marketing transformation, the data revolution, and retail media trends. Discussions highlighted how the implementation of AI is reshaping brand growth strategies and driving new models of business innovation. Through this high-level exchange, the summit not only provided strategic direction for brand transformation in the Asia-Pacific region but also laid a vital foundation for the incubation of future MarTech talent.

【全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助。】

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