【Article by GCIT】

On August 26, 2025, the Master’s Program in Global Communication and Innovation Technology (GCIT) at National Chengchi University (NCCU) and the Asia-Pacific Marketing Digital Transformation Alliance (AMT) jointly planned and executed Taiwan’s first “2025 Taiwan AI + MarTech White Paper.” At the launch press conference, Distinguished Professor Trisha Lin, Director of GCIT, commended AMT’s internship-based approach to co-cultivating talent. She noted that the White Paper is not only intended to catalyze AI transformation across industries, but also to establish a successful model for industry–academia collaboration in AI and marketing technology. 

Guided by the methodology of international benchmarking and local landscape mapping, the White Paper was co-led by the AMT Education Committee, GCIT, and the Digital Transformation Research Institute (DTRI) at the Institute for Information Industry (III). It integrates AMT’s long-running Taiwan Marketing Technology Landscape and the Digital Quotient Index (DQI) survey with insights from five expert roundtables and 40 cross-disciplinary specialists, providing trend calibration and implementation strategy analysis that will serve as a valuable reference for future government policy planning and industry innovation.

The initiative dates back to March, when AMT Chairperson Elle Huang and Director Trisha Lin began discussing the concept for the White Paper. Through industry–academia cooperation and internship opportunities, outstanding GCIT graduate students joined the research effort—supporting data collection, drafting, and editorial work—demonstrating, within six months, the practical effectiveness of co-creation between academia and industry. AMT Founding President Dr. Simon Koh and Chairperson Elle Huang both recognized the GCIT interns for their professionalism and strong execution throughout the compilation process.

“At GCIT, this collaboration with AMT provided rigorous, hands-on training for our students and yielded substantial results,” said Distinguished Professor Trisha Lin at the launch. “We look forward to deepening our partnership to generate more outcomes in AI and marketing technology.” She also introduced GCIT’s cross-disciplinary curriculum to attendees, highlighting its rich international exchanges and diverse industry collaborations, and encouraged organizations in new media and emerging technologies to offer internship opportunities to cultivate talent with integrated capabilities in global communication and technology.

On talent development, the White Paper proposes several recommendations: establishing corporate AI advisory teams; building an AI MarTech competency model with tiered certification; fostering government-facilitated industry collaboration certifications; and organizing related competitions and awards. These initiatives aim to narrow the academia–industry gap and accelerate technology adoption. Going forward, GCIT will continue working with AMT and other public-, private-, and academic-sector partners to build a robust body of practical cases and knowledge across AI-related industries, contributing to the education of AI talent equipped with global communication skills.

[全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助。]