UST-NCCU-NYCU-NTU Emerging Media Workshop Offering Brand-new Research Insights through Research Hackathon
Date :
2023-08-07
Department :
International Master's Program in International Communication Studies
【Article by IMICS】
On July 24th, 2023, students and professors from NCCU College of Communication, IMICS, and NYCU attended the Emerging Media Workshop: Research Hackathon organized by University System of Taiwan (UST), National Chengchi University (NCCU), National Yang Ming Chiao Tung University (NYCU), and Nanyang Technological University (NTU).
The event started with a speech from Dr. Tsai-Yen Lin (李蔡彥), NCCU President, Dr. Herng Su (蘇衡), Vice Chancellor of UST, and Dr. Tammy JihHsuan Lin (林日璇), Director of IMICS to thank the speaker Dr. Kwan Min Lee (李官玟), a prestigious professor at Nanyang Technological University, for visiting and sharing his experience of human-computer interaction in the academia and the practical field, and gifts representing NCCU spirits were given to Lee as well.
Specialized in UX (User Experience) research and design, social and psychological effects of ICT (Information and Communication Technologies), and human machine interaction including human computer interaction (HCI), human robot interaction (HRI), and human automobile interaction (HAI), Lee was also the Chair of inaugural Korea Foundation and the former vice president of Samsung Group. His research interests also extend to digital culture, policy, and innovation in contemporary Korean society.
Although it was Lee’s first time to offer a Research Hackathon, he still offered his perception and research results toward human-machine interaction in an easily understood way.
“Typology of human experience can be divided into three types, including real experience (sensory experience of actual objects), hallucination (non-sensory experience of imaginary objects), and virtual experience (sensory or non-sensory experience of para-authentic or artificial objects), and the last one is thus the main focus for Presence Research,” explained Lee.
Aside from theoretical perspective, Lee also shared many interesting knowledge regarding how virtual technology influences people’s impression toward things that they saw.
“For example, the photo size actually influences how we think about the real size of objects, which is the presentation of things,” Lee said, “This magnified the content effects and is related to Learning and Arousal theory, and this is then a good case of how theory can be applied to practical work.”
During the Research Hackathon part, Lee further invited students to brainstorm and come up with research ideas regarding VR, human-machine interaction, and user experience within only 20 minutes.
One of the groups came up with a research question of whether setting an interaction-avatar as African American or Caucasian will affect people’s purchase behavior in the game while Dr. Tammy JihHsuan Lin and Dr. Yung-Ju Chang (張永儒) from NYCU took the role of mentor in the process.
“In this case, if you consider their economic status, you may know that the situation may be more familiar for white people because they are in a better condition, and this will definitely influence the research results,” said Chang.
“I have also seen people doing things like turning the first-person avatar into Caucasian, so maybe you could consider that to make people more recognized with their ethnic group,” added Dr. Tammy.
When asked about her experience of the event, Chi-Yu Chang, a second-year student in the Master Program of Communication Studies also displayed her gratitude.
“Through Dr. Lee's morning speech, not only did we gain abundant research insights, but we also witnessed the perfect integration of theory and practical applications in various cases, and it was truly fascinating,” said Chang, “In the afternoon, during the research hackathon, we had our first-hand experience, and with the guidance of the professors, we engaged in research thinking, brainstorming, and discussing various ideas with our classmates.”
“The whole process of ideation became enriching and enjoyable, and this event was really rewarding, and I loved it so much!”
When giving the closing remark, Dr. Yi-Ning Chen, Dean of College of Communication, believed that students and professors have all learned greatly through the rare chance of interacting with an international scholar, and she also looked forward to inviting Dr. Lee to NCCU for another inspiring speech.
IMICS and International Cooperation and Exchange Center are highly grateful to hold the event together with universities from different parts of the world and also hope to have more events alike in the future.
On July 24th, 2023, students and professors from NCCU College of Communication, IMICS, and NYCU attended the Emerging Media Workshop: Research Hackathon organized by University System of Taiwan (UST), National Chengchi University (NCCU), National Yang Ming Chiao Tung University (NYCU), and Nanyang Technological University (NTU).
The event started with a speech from Dr. Tsai-Yen Lin (李蔡彥), NCCU President, Dr. Herng Su (蘇衡), Vice Chancellor of UST, and Dr. Tammy JihHsuan Lin (林日璇), Director of IMICS to thank the speaker Dr. Kwan Min Lee (李官玟), a prestigious professor at Nanyang Technological University, for visiting and sharing his experience of human-computer interaction in the academia and the practical field, and gifts representing NCCU spirits were given to Lee as well.
Specialized in UX (User Experience) research and design, social and psychological effects of ICT (Information and Communication Technologies), and human machine interaction including human computer interaction (HCI), human robot interaction (HRI), and human automobile interaction (HAI), Lee was also the Chair of inaugural Korea Foundation and the former vice president of Samsung Group. His research interests also extend to digital culture, policy, and innovation in contemporary Korean society.
Although it was Lee’s first time to offer a Research Hackathon, he still offered his perception and research results toward human-machine interaction in an easily understood way.
“Typology of human experience can be divided into three types, including real experience (sensory experience of actual objects), hallucination (non-sensory experience of imaginary objects), and virtual experience (sensory or non-sensory experience of para-authentic or artificial objects), and the last one is thus the main focus for Presence Research,” explained Lee.
Aside from theoretical perspective, Lee also shared many interesting knowledge regarding how virtual technology influences people’s impression toward things that they saw.
“For example, the photo size actually influences how we think about the real size of objects, which is the presentation of things,” Lee said, “This magnified the content effects and is related to Learning and Arousal theory, and this is then a good case of how theory can be applied to practical work.”
During the Research Hackathon part, Lee further invited students to brainstorm and come up with research ideas regarding VR, human-machine interaction, and user experience within only 20 minutes.
One of the groups came up with a research question of whether setting an interaction-avatar as African American or Caucasian will affect people’s purchase behavior in the game while Dr. Tammy JihHsuan Lin and Dr. Yung-Ju Chang (張永儒) from NYCU took the role of mentor in the process.
“In this case, if you consider their economic status, you may know that the situation may be more familiar for white people because they are in a better condition, and this will definitely influence the research results,” said Chang.
“I have also seen people doing things like turning the first-person avatar into Caucasian, so maybe you could consider that to make people more recognized with their ethnic group,” added Dr. Tammy.
When asked about her experience of the event, Chi-Yu Chang, a second-year student in the Master Program of Communication Studies also displayed her gratitude.
“Through Dr. Lee's morning speech, not only did we gain abundant research insights, but we also witnessed the perfect integration of theory and practical applications in various cases, and it was truly fascinating,” said Chang, “In the afternoon, during the research hackathon, we had our first-hand experience, and with the guidance of the professors, we engaged in research thinking, brainstorming, and discussing various ideas with our classmates.”
“The whole process of ideation became enriching and enjoyable, and this event was really rewarding, and I loved it so much!”
When giving the closing remark, Dr. Yi-Ning Chen, Dean of College of Communication, believed that students and professors have all learned greatly through the rare chance of interacting with an international scholar, and she also looked forward to inviting Dr. Lee to NCCU for another inspiring speech.
IMICS and International Cooperation and Exchange Center are highly grateful to hold the event together with universities from different parts of the world and also hope to have more events alike in the future.