【Article by Colleges of Communication and Commerce】

The Department of Advertising at National Chengchi University (NCCU), in collaboration with the College of Commerce, hosted the second Top-Tier Journal Publishing Workshop on October 16 under the theme “Advancing Research and Scholarship in the Age of AI through the International Journal of Advertising (IJA).” Held as part of the College of Communication Academic Series (Excellence 100), which promotes international scholarly exchange and research development, the event brought together faculty members and graduate students from 13 universities across Taiwan. The workshop featured IJA Editor-in-Chief Dr. Charles (Ray) Taylor and Senior Associate Editor and Special Issue Coordinator Dr. Kacy Kim. IJA is a leading SSCI-indexed journal ranked in the top quartile (Q1) in both Communication and Business.

Drawing on his extensive editorial experience, Dr. Taylor offered an inside perspective on what it takes to publish in leading international journals. He emphasized the importance of strong theoretical foundations, methodological rigor, and meaningful contributions to both scholarship and practice. He encouraged researchers to pursue sustained research agendas and approach reviewers’ comments constructively. Recognizing the strength of Taiwan’s research community, he also invited local scholars to take a more active role in international scholarship by publishing their work and contributing their expertise as peer reviewers.
Dr. Kim introduced the journal’s upcoming special issues, including those focusing on influencer advertising and AI-related research, and highlighted opportunities for scholars to contribute. She also demonstrated how AI tools can support various stages of the research process, from discovering relevant literature and identifying potential weaknesses in research designs to developing interactive experimental stimuli. At the same time, she stressed the importance of transparency, verification, and scholarly accountability, cautioning against relying on AI for theory development, raw data analysis, or writing entire manuscripts.

The afternoon research feedback session gave selected participants an opportunity to discuss their ongoing research directly with the two editors. Through individual presentations and in-depth discussions, participants received tailored feedback on theoretical contributions, research design, and journal fit, along with practical suggestions for strengthening their work and preparing manuscripts for international publication.

Dr. Jhih-Syuan (Elaine) Lin, Chair of the Department of Advertising and Associate Dean for Graduate Studies, emphasized that strengthening research capacity requires attention to both the quality of scholarship and the changing research environment. She also highlighted the value of bringing together faculty and graduate students from advertising and marketing, encouraging dialogue across disciplinary boundaries and creating opportunities for future collaboration on shared research interests in marketing communication.

The workshop reflects the College of Communication’s continued commitment to research excellence and international academic engagement, reinforcing its leading role in advancing communication scholarship in Taiwan and strengthening its connections with the global research community.