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HTC VIVE Arts Brings Global Case Studies to NCCU GCIT, Cultivating Interdisciplinary Talent in Cultural Technology

Guest speaker Celina Yeh, Executive Director of VIVE Arts at HTC (front row, center); Professor Tammy Lin, Director of GCIT (front row, right) and Darren Chen, former General Manager of HTC Taiwan (front row, left), pose for a group photo with GCIT students. (Photo by GCIT)
Guest speaker Celina Yeh, Executive Director of VIVE Arts at HTC (front row, center); Professor Tammy Lin, Director of GCIT (front row, right) and Darren Chen, former General Manager of HTC Taiwan (front row, left), pose for a group photo with GCIT students. (Photo by GCIT)
Before the lecture, Celina Yeh, Executive Director of VIVE Arts at HTC (right), exchanged views with Professor Tammy Lin, Director of GCIT (center), and Darren Chen, former General Manager of HTC Taiwan (left). (Photo by GCIT)
Before the lecture, Celina Yeh, Executive Director of VIVE Arts at HTC (right), exchanged views with Professor Tammy Lin, Director of GCIT (center), and Darren Chen, former General Manager of HTC Taiwan (left). (Photo by GCIT)
Using the iconic Mona Lisa as an example, Celina Yeh, Executive Director of HTC VIVE Arts, explained how immersive technology can reinterpret classic artworks and bring them closer to audiences. (Photo by GCIT)
Using the iconic Mona Lisa as an example, Celina Yeh, Executive Director of HTC VIVE Arts, explained how immersive technology can reinterpret classic artworks and bring them closer to audiences. (Photo by GCIT)
During the Q&A session, GCIT students asked the speaker about career opportunities and the skills needed in the immersive technology industry. (Photo by GCIT)
During the Q&A session, GCIT students asked the speaker about career opportunities and the skills needed in the immersive technology industry. (Photo by GCIT)
Celina Yeh, Executive Director of HTC VIVE Arts, encouraged students to stay curious, explore emerging technologies, and turn creative ideas into action. (Photo by GCIT)
Celina Yeh, Executive Director of HTC VIVE Arts, encouraged students to stay curious, explore emerging technologies, and turn creative ideas into action. (Photo by GCIT)
Date : 2026-09-23 Department : GCIT

【Article by GCIT】

As Artificial Intelligence (AI) and Virtual Reality (VR) continue to evolve, technology is creating new possibilities across culture, art, and communication. On September 21, the Master’s Program in Global Communication and Innovation Technology (GCIT) at National Chengchi University hosted an industry mentor lecture featuring Celina Yeh, Executive Director of VIVE Arts at HTC. Under the theme “The Impossible Made Possible,” Celina shared how immersive technology is being used in art and culture through international projects and industry examples.

During the lecture, Celina explained that immersive artworks combine real-time game engines, AI, and VR with storytelling, scenography, and curatorial planning. Creating these works requires close collaboration among professionals from different fields. She emphasized that technology is a tool for creativity and expression, while art and the humanities guide its use.

Drawing on VIVE Arts’ collaborations with Tate Modern, the Musée du Louvre, and the Victoria and Albert Museum (V&A), Celina showed how immersive technology can offer new ways to present art. It allows audiences to move beyond viewing and become active participants, creating new ways to experience cultural content.

During the discussion, students asked how to prepare for careers in immersive technology, digital culture, and innovative communication. Celina highlighted the importance of staying informed about new technologies while building communication and practical skills. She encouraged students to join interdisciplinary projects and learn how to connect arts and humanities with technology.

Professor Tammy Lin, Director of GCIT, said the lecture was engaging and closely aligned with the program’s educational goals. “We want students to learn about emerging technologies and international cases, while understanding that cultural technology projects require collaboration across art, storytelling, and technology,” she said. “Inviting industry professionals to share their experience is an important part of developing interdisciplinary talent at GCIT.”

GCIT will continue to connect industry mentorship, interdisciplinary courses, and hands-on learning to help students link their studies with future careers.

【全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助。】

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