【Dec 5 2024, Speech】Digitalization: An International Marketing Perspective by Dr. Shane Mathews, QUT Business School.
Date :
2024-11-28
Department :
GCIT
In today’s digital age, how can businesses stand out in rapidly changing markets? If you're eager to learn how to leverage digitalisation to succeed in international marketing and management across different cultures, this is an incredible Open Talk by Dr. Shane Mathews, a global expert in digital marketing and innovation from QUT Business School that you won’t want to miss!
✨ About the Speaker
Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability.
He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms. Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile.
✨Why Attend?
🔹 Global Perspective: Learn how digital technologies evolve across countries and markets, and discover strategies for marketing and management beyond borders.
🔹 Expert Insights: Gain the latest trends and real-world examples from Shane Mathews, a leading expert from QUT Business School.
🔹 Industry Insights: Uncover how to adapt to digital transformation and build competitive advantage with digital capabilities.
🔹 Networking Opportunities: Engage with industry leaders and peers to explore the endless possibilities of the digital era.
✨Event Highlights
🔹 The Global Dynamics and Challenges of Digitalisation
🔹 How to Navigate Cultural Differences and Digital Management Challenges
🔹 Strategic Choices to Turn Digitalisation into a Competitive Advantage
Join us and unlock a new vision for business in the digital age!
👉🏻 Please Sign up via google form: https://forms.gle/zrFykktqfM2522hx7
📍 Topic: Digitalization: An International Marketing Perspective
📍 Date & Time: December 5, 2024 (Thursday), 12:00 PM - 1:30 PM
📍 Venue: Lecture Hall 310311, College of Communication 李瞻講堂
📍 Lunch: Lunch boxes will be provided. 🍱
🔗 Registration Deadline: December 1, 2024 (Sunday), 11:59 PM
✨ About the Speaker
Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability.
He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms. Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile.
✨Why Attend?
🔹 Global Perspective: Learn how digital technologies evolve across countries and markets, and discover strategies for marketing and management beyond borders.
🔹 Expert Insights: Gain the latest trends and real-world examples from Shane Mathews, a leading expert from QUT Business School.
🔹 Industry Insights: Uncover how to adapt to digital transformation and build competitive advantage with digital capabilities.
🔹 Networking Opportunities: Engage with industry leaders and peers to explore the endless possibilities of the digital era.
✨Event Highlights
🔹 The Global Dynamics and Challenges of Digitalisation
🔹 How to Navigate Cultural Differences and Digital Management Challenges
🔹 Strategic Choices to Turn Digitalisation into a Competitive Advantage
Join us and unlock a new vision for business in the digital age!
👉🏻 Please Sign up via google form: https://forms.gle/zrFykktqfM2522hx7
📍 Topic: Digitalization: An International Marketing Perspective
📍 Date & Time: December 5, 2024 (Thursday), 12:00 PM - 1:30 PM
📍 Venue: Lecture Hall 310311, College of Communication 李瞻講堂
📍 Lunch: Lunch boxes will be provided. 🍱
🔗 Registration Deadline: December 1, 2024 (Sunday), 11:59 PM