AI and Global Communication Integration: Hakka TV CEO Paul Shiang's Innovative Path to Promoting Hakka Culture
Date :
2024-10-07
Department :
GCIT
【Article by GCIT】
In an era where traditional culture promotion increasingly relies on new technology and multilingual communication to stand out amidst a sea of information, Hakka TV CEO Paul Shiang is leading the way in making Hakka culture shine globally. On September 30th, the Global Communication and Innovation Technology (GCIT) Master's Program at National Chengchi University (NCCU) invited Shiang to share his insights with students from various countries, presenting the innovative journey of Hakka TV's expansion from Taiwan to the world, based on his rich cultural heritage as a Hakka and his 20 years of professional experience at Hakka TV.
Paul Shiang is currently the CEO of the world’s only Hakka television station. He has previously worked as a reporter, news anchor, and producer of news, children's, and international programs, accumulating vast experience in Hakka-language media. Under his leadership, Hakka TV's nominations for the prestigious Golden Bell Awards skyrocketed from seven two years ago to 25 this year, with a strong balance of both content quality and quantity.
Shiang highlighted that there are about 60 to 80 million Hakka people globally, with Taiwan accounting for nearly 20%. While many Taiwanese were previously unfamiliar with Hakka TV, the station's promotion efforts, including programs with real-time Hakka translation, have significantly boosted the visibility of Hakka culture.
"Our goal in promoting Hakka TV is not to reach a certain number of people, but to do everything we can to help more communities and non-Hakka speakers become familiar with Hakka culture." Shiang emphasized.
Unlike traditional TV programs, Shiang pointed out that Hakka TV is actively integrating AI technology, launching a brand-new AI anchor, and creating a "Hakka-speaking VTuber" to use innovative media approaches to market Hakka culture and capture the attention of younger generations. The Ethnic Media Summit and the "Make Some Noise Concert," held last year, further showcased Hakka TV's creativity and dedication to promoting Hakka culture through diverse channels.
GCIT Director Tsui-Chuan Lin, who is also Hakka and has practical experience in Hakka-language news and radio programs, acknowledged the challenges of managing ethnic media. She praised Shiang's ability to utilize Hakka TV's resources over the past two years and promote Hakka culture domestically and internationally through a wide range of platforms and digital technologies.
Beyond promoting Hakka culture, Shiang encouraged students to think outside the box and explore new possibilities for promoting ethnic cultures from a broader perspective. He shared his experience interviewing Norwegian Prime Minister Erna Solberg, drawing lessons from the successful internationalization of the Sami, a minority group in Norway that overcame challenges to gain recognition. He also spoke about a rare opportunity to discuss Taiwan’s Hakka culture with the Dalai Lama, which deeply inspired the GCIT students.
In closing, Shiang urged students to build their careers based on the areas they are passionate about, which would allow them to maintain long-lasting enthusiasm for their work. This lecture not only deepened the understanding of Hakka culture among international students and non-Hakka speakers but also demonstrated the innovative future of integrating Hakka culture with technology. Shiang affirmed that Hakka TV will continue to explore innovative avenues that promote Hakka culture and the Hakka language.
In an era where traditional culture promotion increasingly relies on new technology and multilingual communication to stand out amidst a sea of information, Hakka TV CEO Paul Shiang is leading the way in making Hakka culture shine globally. On September 30th, the Global Communication and Innovation Technology (GCIT) Master's Program at National Chengchi University (NCCU) invited Shiang to share his insights with students from various countries, presenting the innovative journey of Hakka TV's expansion from Taiwan to the world, based on his rich cultural heritage as a Hakka and his 20 years of professional experience at Hakka TV.
Paul Shiang is currently the CEO of the world’s only Hakka television station. He has previously worked as a reporter, news anchor, and producer of news, children's, and international programs, accumulating vast experience in Hakka-language media. Under his leadership, Hakka TV's nominations for the prestigious Golden Bell Awards skyrocketed from seven two years ago to 25 this year, with a strong balance of both content quality and quantity.
Shiang highlighted that there are about 60 to 80 million Hakka people globally, with Taiwan accounting for nearly 20%. While many Taiwanese were previously unfamiliar with Hakka TV, the station's promotion efforts, including programs with real-time Hakka translation, have significantly boosted the visibility of Hakka culture.
"Our goal in promoting Hakka TV is not to reach a certain number of people, but to do everything we can to help more communities and non-Hakka speakers become familiar with Hakka culture." Shiang emphasized.
Unlike traditional TV programs, Shiang pointed out that Hakka TV is actively integrating AI technology, launching a brand-new AI anchor, and creating a "Hakka-speaking VTuber" to use innovative media approaches to market Hakka culture and capture the attention of younger generations. The Ethnic Media Summit and the "Make Some Noise Concert," held last year, further showcased Hakka TV's creativity and dedication to promoting Hakka culture through diverse channels.
GCIT Director Tsui-Chuan Lin, who is also Hakka and has practical experience in Hakka-language news and radio programs, acknowledged the challenges of managing ethnic media. She praised Shiang's ability to utilize Hakka TV's resources over the past two years and promote Hakka culture domestically and internationally through a wide range of platforms and digital technologies.
Beyond promoting Hakka culture, Shiang encouraged students to think outside the box and explore new possibilities for promoting ethnic cultures from a broader perspective. He shared his experience interviewing Norwegian Prime Minister Erna Solberg, drawing lessons from the successful internationalization of the Sami, a minority group in Norway that overcame challenges to gain recognition. He also spoke about a rare opportunity to discuss Taiwan’s Hakka culture with the Dalai Lama, which deeply inspired the GCIT students.
In closing, Shiang urged students to build their careers based on the areas they are passionate about, which would allow them to maintain long-lasting enthusiasm for their work. This lecture not only deepened the understanding of Hakka culture among international students and non-Hakka speakers but also demonstrated the innovative future of integrating Hakka culture with technology. Shiang affirmed that Hakka TV will continue to explore innovative avenues that promote Hakka culture and the Hakka language.