NCCU, SNU & UTokyo Hold Joint Symposium in Seoul
Date :
2025-11-06
Department :
International Master's Program in International Communication Studies
【Article by College of Communication】
National Chengchi University (NCCU), Seoul National University (SNU), and The University of Tokyo (UTokyo) hosted the annual international symposium from October 31 to November 1 at Seoul National University.
The symposium theme, “Changing Mediascape: New cultural forms, practices and their consequences,” focused on how new cultural forms and practices in a rapidly changing mediascape are reshaping communication, creativity, and cultural experiences. The symposium featured six faculty presentations and twenty graduate student papers from the three universities, organized into two venues and eight academic sessions. NCCU was represented by Professors Yu-Chung Cheng and Ting-Wu Cho, along with eight master’s and doctoral students from the College of Communication.
The symposium opened with remarks from Prof. Hsiu-Hui (Shirley) Sun, Dean of the College of Communication at NCCU; Prof. Eun-mee Kim, Dean of the Department of Communication at SNU; and Prof. Ai Hisano from UTokyo.
“I am delighted that the meaningful tradition of this joint symposium has continued, helping to establish a sustainable platform for academic exchange between faculty and students. The graduate students who presented their work embody the future of the field, reflecting both the academic strength of our universities and the academic spirit that unites our three institutions,” said Prof. Hsiu-Hui (Shirley) Sun, Dean of the College of Communication at NCCU, during the opening remarks.
The conference covered a wide range of research topics, such as journalism, cultural studies, communication technology, artificial intelligence, and social media. All student presentations received scholarly feedback from professors of the partner universities, offering diverse perspectives and further expanding students’ academic horizons.
“It was an honor to participate in this symposium and to exchange ideas with professors and students from Japan and Korea. I received valuable feedback and gained many new insights that greatly benefited my research,” said Yunyu Hu, master’s student of the College of Communication at NCCU.
“The symposium offers a wonderful opportunity to share our work that has theoretical rigor and local relevance, specifically through an Asia-oriented perspective. Through this event, students and faculty from all three universities gained new inspiration, broadened their perspectives, and pushed beyond existing research boundaries,” said Professor I-Huei Cheng, IMICS Director, during the closing remarks.
On the following day, participants visited HYBE Headquarters in Yongsan, the creative hub behind BTS. The tour provided a closer look at the company’s training system and production environment, offering students a deeper understanding of the Korean entertainment industry. Interestingly, one of the HYBE staff members who welcomed the group was an alumnus of both NCCU and SNU.
The Joint Symposium is held annually on a rotating basis. NCCU first joined in 2016 as an observer, and has since served as host in 2018, 2021, and 2024. The tradition continues to strengthen academic collaboration, expand international visibility, and provide young scholars from East Asia with a platform for scholarly exchange.
National Chengchi University (NCCU), Seoul National University (SNU), and The University of Tokyo (UTokyo) hosted the annual international symposium from October 31 to November 1 at Seoul National University.
The symposium theme, “Changing Mediascape: New cultural forms, practices and their consequences,” focused on how new cultural forms and practices in a rapidly changing mediascape are reshaping communication, creativity, and cultural experiences. The symposium featured six faculty presentations and twenty graduate student papers from the three universities, organized into two venues and eight academic sessions. NCCU was represented by Professors Yu-Chung Cheng and Ting-Wu Cho, along with eight master’s and doctoral students from the College of Communication.
The symposium opened with remarks from Prof. Hsiu-Hui (Shirley) Sun, Dean of the College of Communication at NCCU; Prof. Eun-mee Kim, Dean of the Department of Communication at SNU; and Prof. Ai Hisano from UTokyo.
“I am delighted that the meaningful tradition of this joint symposium has continued, helping to establish a sustainable platform for academic exchange between faculty and students. The graduate students who presented their work embody the future of the field, reflecting both the academic strength of our universities and the academic spirit that unites our three institutions,” said Prof. Hsiu-Hui (Shirley) Sun, Dean of the College of Communication at NCCU, during the opening remarks.
The conference covered a wide range of research topics, such as journalism, cultural studies, communication technology, artificial intelligence, and social media. All student presentations received scholarly feedback from professors of the partner universities, offering diverse perspectives and further expanding students’ academic horizons.
“It was an honor to participate in this symposium and to exchange ideas with professors and students from Japan and Korea. I received valuable feedback and gained many new insights that greatly benefited my research,” said Yunyu Hu, master’s student of the College of Communication at NCCU.
“The symposium offers a wonderful opportunity to share our work that has theoretical rigor and local relevance, specifically through an Asia-oriented perspective. Through this event, students and faculty from all three universities gained new inspiration, broadened their perspectives, and pushed beyond existing research boundaries,” said Professor I-Huei Cheng, IMICS Director, during the closing remarks.
On the following day, participants visited HYBE Headquarters in Yongsan, the creative hub behind BTS. The tour provided a closer look at the company’s training system and production environment, offering students a deeper understanding of the Korean entertainment industry. Interestingly, one of the HYBE staff members who welcomed the group was an alumnus of both NCCU and SNU.
The Joint Symposium is held annually on a rotating basis. NCCU first joined in 2016 as an observer, and has since served as host in 2018, 2021, and 2024. The tradition continues to strengthen academic collaboration, expand international visibility, and provide young scholars from East Asia with a platform for scholarly exchange.