【GCIT News】
As artificial intelligence and geopolitical tensions rapidly reshape the global landscape, how should global communication reposition itself amid this emerging order? On November 14, the Master’s Program in Global Communication and Innovation Technology (GCIT) at National Chengchi University invited Professor Daya Thussu, Chair of the International Association for Media and Communication Research (IAMCR) and Professor of International Communication at Hong Kong Baptist University, to deliver a keynote lecture titled “Rethinking Geopolitics of Global Communication.”
The session was hosted by Distinguished Professor Trisha Lin, Director of GCIT, and drew strong participation from students and faculty.

From the Cold War to the AI Era: A New Power Landscape in Global Communication
Professor Thussu emphasized that today’s global communication system is undergoing profound restructuring. “We are witnessing an era of de-Americanization,” he noted, explaining that emerging economies—particularly the BRICS countries—are increasingly challenging the Western-dominated narrative through cross-regional cooperation and independent media development.
BRICS has significantly expanded since 2024, welcoming Egypt, Ethiopia, and Iran, with Indonesia and Vietnam joining in 2025. This enlargement, he argued, symbolizes a broader rebalancing of global economic and communication power. China’s Digital Silk Road, which strengthens communication infrastructure across the Global South, is a central force reshaping international information flows.
Referring to the rise of “data imperialism,” Professor Thussu highlighted how control over data has become a crucial front in geopolitical competition. He cautioned that intensifying rivalry between platform empires, the weaponization of information, and a looming “digital Cold War” are redefining the future of media and political orders.

Democratic vs. Authoritarian AI: A New Ethical Battleground
Turning to artificial intelligence, Professor Thussu emphasized that technological competition increasingly reflects deeper value-based tensions. “The contest between democratic and authoritarian models of AI governance will determine how information is produced and distributed worldwide,” he stated.
While the United States remains the leading force in AI development, China, India, and other nations are rapidly advancing affordable and scalable AI applications for the Global South. Quoting Italian thinker Antonio Gramsci—“The old world is dying, and the new world struggles to be born”—Professor Thussu argued that the world is navigating a transitional moment where old structures are dissolving while new configurations are still emerging. Global communication research, he stressed, is essential for understanding these shifts.

Exploring GCIT’s Virtual Studio: A Fusion of Innovation and Creative Practice
Following the lecture, Professor Thussu visited GCIT’s virtual production studio and digital media facilities, where he observed students’ content creation processes and technological applications. Impressed by the program’s innovative learning environment, he remarked, “I have never seen such a creative and dynamic educational space. This is not merely a technological breakthrough—it reflects an impressive integration of content and technology.”
He praised GCIT students for their creativity, professionalism, and global communication potential, noting, “This is an excellent program, and I wish the students continued success in their innovative pursuits.” He highlighted GCIT’s strengths in hands-on production training, cultural literacy, and global perspectives—all essential to preparing the next generation of international communication professionals.

Advice for Young Scholars: Deep Reading, Critical Thinking, and Global Awareness
During the visit, Professor Thussu encouraged young scholars to cultivate stronger content literacy and analytical depth. He emphasized that technical skills alone are not enough; meaningful communication work must be grounded in critical thinking and substantive understanding. “Read more—widely and deeply. Do not stop at headlines; understand the whole story. True intellectual strength comes from meaningful engagement with ideas,” he said.
He further noted that global communication requires an appreciation of the world’s diverse cultural foundations. “The global is not created by any one region—Western, Asian, or African. It is the sum of all civilizations. To develop a genuine global vision, one must understand different cultures, religions, and histories.” He urged students to maintain humanistic curiosity amid rapid technological change, embracing creativity, insight, and openness toward diversity.
This lecture and exchange deepened GCIT students' understanding of global communication dynamics and AI ethics, underscoring the program’s ongoing mission to cultivate communication professionals with an international vision, cross-cultural competence, and innovative thinking.

[全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助]